As the project lead, I spearheaded the visual development for THD Podcast from concept to execution. I designed a bold, high-impact brand identity tailored for digital platforms and established a comprehensive set of brand guidelines to ensure long-term visual consistency across all media channels.
I developed the editorial layout and visual language for SCORE Magazine, a sports and lifestyle publication. The design utilizes a dynamic, athlete-driven grid system and bold typography to balance high-action sports photography with clean, readable editorial spreads.
I drove the visual strategy for Peak Hydration, developing its core branding and high-performance packaging design. Beyond the print elements, I collaborated on directing the brand’s promotional mini-commercial, translating the product’s energetic identity into dynamic video content.
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