Everspring is a conceptual sparkling water brand designed to bring lightness and playfulness to the health-conscious beverage market. Built through a cohesive system of custom fruit illustrations, pastel colors, and clean typography, the brand balances clarity with approachability. The visual identity was carefully refined across packaging, brand guidelines, and digital touchpoints to ensure consistency at every interaction. From logo development to illustration style exploration, each decision was made to reinforce the brand’s approachable tone while resonating with the tastes of Gen Z and Millennial consumers. The result is a fresh, joyful identity that feels both modern and memorable.
Briefdeck is a mobile app that helps design students discover and complete portfolio-worthy projects. Unlike desktop-based brief generators, it’s built for Gen Z’s mobile-first lifestyle – letting students swipe through curated design prompts during commutes, study breaks, or downtime. The app features skill-based filtering to find relevant briefs, a personal library to save interesting projects, and integrated focus tools to encourage completion. Through user research with design students, the key pain points were identified around idea generation and project follow-through, then designed a solution that fits seamlessly into their existing smartphone workflows.
Kisty designed a landing page for the creators of the NuNu Childcare App. The goal was creating a landing page that helps parents feel confident about finding childcare through an app. After looking at their research she was able to create a page that walks parents through exactly how they’d find a nanny, because that’s what they really want to understand before downloading anything. The design addresses their biggest concerns upfront: safety and trust. Then the website guides them through the matching process step by step, including testimonials from other parents, and answer common questions in an FAQ section. The whole experience feels warm and reassuring because finding someone to care for your kids is such a personal, vulnerable decision.
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