A playful and welcoming brand identity was developed alongside merchandise concepts designed to foster community and make wellness feel approachable and enjoyable. Building on this foundation, the team created an intuitive wellness app that empowers women through fitness and education. The app includes guided workouts and period tracking features to support users at every stage of their hormonal journey.
Artisan Breads is a boutique bakery in Vancouver founded in 2023, specializing in artisanal, handcrafted breads and pastries. This project presents a modern and timeless brand identity that captures the bakery’s warmth and craftsmanship. The design system features a versatile logo and pattern, refined typography, and packaging exploration, such as a prototype cookie bag, all designed to communicate artisanal quality, tradition, and contemporary simplicity.
NuNu was developed to address the growing demand for safe, reliable childcare by solving issues of trust, poor filtering, and mismatched experiences. The project included creating a warm yet trustworthy brand identity and designing an intuitive matching platform that helps families and nannies connect with confidence and ease. Inspired by the form of a baby cradle, the logo symbolizes safety and comfort, supported by a welcoming color palette. The app features smart onboarding, verified profiles, matching with mutual agreement, and shared calendars, all crafted to create a secure, inclusive, and supportive community for childcare.
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