For this artisanal sparkling water brand, I developed a complete style guide across print and digital touchpoints, including labels, merchandise, motion, and video ads. Targeting adventurous Millennial–Gen Z consumers, the design blends cultural references with restraint, balancing detail, contemporary sophistication, and strong shelf recognition through a distinct yet muted visual system.
This vinyl cover reimagines Red Velvet’s The ReVe Festival 2022 — Feel My Rhythm through a whimsical Art Nouveau lens. The hand-illustrated portrait reinterprets the members without copyrighted imagery, aligning with the era’s art-history references. A restrained, classical-yet-contemporary palette grounds the design, while the typography adds a fresh, modern contrast.
This graphic merchandise collection—totes, mugs, and stickers—was designed for a market-stall setting. The work explores typography- and illustration-led concepts, from Helvetica lists of Metro Vancouver area codes and slash-separated city names, landmark iconography, and playful graphics that blend cultural references with humour and everyday visual language.
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