Straight Outta Rescue Society is a volunteer-run animal rescue and registered charity based in Vancouver, BC. The organization partners with community rescuers and provides loving foster homes for at-risk cats and dogs while working to match them with their forever families.This was an earlier work, exploring print preparation and following guidelines of existing brands in a realistic application. With minimal branding material to go off this project presented and equal challenge and creative freedom of imaging what this touchpoint for the brand would look and read like. By utilizing the existing logo and visuals from their website I was able to extrapolate brand identity and imagine a practical application of the brand.
This project was a combination of faculties from print production and branding, to advertising and editorial work. The magazine is a take on a car magazine that features a variety of content featuring many topics for car enthusiasts, with a mix of mockup advertisements of real brands and my own.Featuring entirely my own photography, this project was as fun as it was challenging, a very detail oriented project that allowed for creative exploration while retaining all of the technical preparations for editorial and print. I experimented with a variety of content, aiming to create a realistic aesthetic for both advertisement and editorial design.
Unoriginal designs is a brand created for a packaging design project centered around affordable yet unique streetwear clothing. The concept of the packaging was to reduce volume to theoretically save money on shipping online orders and optimize shelf real estate for in-store setting.The brand system follows the visual of the character, utilizing preselected gradients, and flowing form in a variety of patternization for a variety of applications.Learning packaging design through this project taught me the importance of considering the application of my designs and how it is affected by the form and material the design will be printed on. Catering designs to the unique packaging concept challenged my layout skills and helped me produce creative solutions.
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