When the Petals Fall is a concept-driven campaign centered around an original written Novel created as part of the project. The work explores storytelling through both words and visuals, and includes book writing and cover design, posters, bookmarks, web banner ads, and social media assets. All elements are unified through a cohesive visual identity across print and digital platforms.
Inneraction is a counselling and coaching studio website developed as a team client project. The website was fully designed and built on WordPress, with a focus on clarity, accessibility, and a calm user experience. I was responsible for designing and building the About and Contact pages, ensuring clear information structure and user-friendly interaction.
Crescent Brew is a non-alcoholic beer brand developed with a focus on branding, packaging, and label design. The project explores blending Middle Eastern cultural influences with contemporary design, using typography, colour, and visual systems to create a modern, approachable identity that feels both rooted and relevant for today’s consumers.
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