This project focused on the design of a large-format scientific poster for Luis Silva, lead investigator at the King Lab at the University of British Columbia. The goal was to translate complex research into a clear, visually compelling narrative that could stand out in a crowded academic setting. The poster was presented at the ESEB 2025 panel expo in Barcelona, where it captured the attention of fellow researchers and attendees, sparking conversation and interest through its strong visual hierarchy, clarity, and refined scientific aesthetic.
This project focused on developing a complete brand identity and multi-platform campaign for Sidekick Shoes, created from a provided creative brief and centered around a single adaptive sneaker designed to deliver comfort, style, and performance throughout the day. I designed a cohesive visual system—including logo exploration, color palette, typography, and modular graphic elements—to position the brand as a modern, confident competitor in the athletic footwear market. The identity was then applied across a range of traditional and digital touchpoints, including a magazine ad, social media campaign, billboard concept, landing webpage, and newsletter, with visuals that emphasized movement, versatility, and an approachable yet energetic tone, resulting in a scalable and unified foundation for the brand.
This project focused on refreshing and unifying the visual identity of CC Hair Studio to establish a more cohesive and professional presence across both digital and physical touchpoints. The objective was to refine the existing brand while preserving its core character, ensuring visual consistency across the salon’s website, social media, and in-studio materials. The work included an updated color palette, refined typography system, subtle logo adjustments, and the development of a concise brand mini guide. In addition, I led an on-site photoshoot, managed post-production and retouching, and designed social media assets such as static posts and short-form video reels, resulting in a polished, ready-to-use brand system supported by high-quality visuals and content optimized for immediate release.
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