Finwise is a client branding and web design project for a Lebanese startup focused on career growth and money management. I developed a clear and trustworthy brand identity and website prototype, with the main challenge being to stand out from competitors while keeping the site engaging despite limited content. The final logo uses two arrows to represent two-way support, career development and financial growth, symbolizing progress, investment, and forming the letter W in the brand name.
Scoopy Park is a vibrant ice-cream–themed amusement park where ice cream dreams come true, offering a playful and delicious experience for visitors of all ages. Designed as a joyful journey through f lavors, fun, and unforgettable memories, the park features oversized ice cream cones, colorful toppings, and interactive elements that bring the world of ice cream to life. As part of the branding, I created the park’s logo, a visitor-friendly brochure to help guests explore the park easily, and a WordPress website where visitors can learn more about the park, discover attractions, and book tickets online.
This project focused on designing a safe and nurturing website that helps users explore challenges, deepen self-awareness, and reconnect with their inner strength through counselling, coaching, or a blend of both. The main challenge was guiding the client in defining the website’s purpose while aligning it with user expectations, identifying key content and features, refining brand colors to better support the website’s goals, and assisting with hosting and domain selection. Working collaboratively, we created a Figma prototype to clearly present the final vision, focusing on a trustworthy and userfriendly experience, after which I built the Home, Counselling, and Coaching pages in WordPress.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.
