Digital Media (Graphic Design) Program

Ayule Lim is a Graphic Designer and Illustrator who graduated in 2025.

I’m Ayule Lim, a graphic designer and illustrator based in Vancouver. I create clean, thoughtful designs that highlight clarity and emotional tone. My background in fine arts adds expressive detail and sensitivity to my work.

Highlighted Works

Knit Crochet Festival

Branding & Typography
Illustration & Photography

A branding and visual identity project for a fictional Knit & Crochet Festival in Vancouver. The design focuses on creating a warm, inclusive atmosphere, with a cohesive system applied across the logo, poster, and merchandise.

Purrrfect Brewery

Branding & Typography
Illustration & Photography
Motion & Animation

Purrrfect Brewery is a fictional craft beer branding project inspired by animal welfare and community values.It features playful cat-themed visuals and a warm, approachable tone across the identity and packaging for Right Meow, the signature beer.

Holiday Hotchocolate

Branding & Typography
Illustration & Photography
Product & Packaging

This is a fictional holiday gift set designed for Starbucks, created as a seasonal branding project based in Vancouver. The packaging was designed for Starbucks fans, tourists, and holiday gift shoppers. It uses local birds and classic Christmas plants to express the festive warmth of the season, with hot chocolate at the center as a beloved winter drink in Canadian culture.

I'm available for work! Contact me to collaborate on a project.

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