This packaging redesign completely reimagines the brand’s labels, maximizing legibility for an authentic specialty coffee line. The updated layout strikes a powerful balance—unifying the distinct flavour origins of each coffee bean with elements of traditional Kyrgyz heritage on a single, intentional surface.
The project elevates Boz Üy’s community mission, using the shared experience of exceptional coffee and free monthly pop-ups to combat local isolation.
Developed as a collaborative team project for an up-and-coming local counseling practice, this brand identity establishes a compassionate and professional visual presence. Serving as Project Lead, I coordinated client communication and managed the workflow. My design contributions focused on co-creating the core logo and independently developing the comprehensive brand guidelines to ensure a cohesive identity.
Toonpaste is a conceptual kids’ toothpaste brand designed to transform a daily chore into a fun, engaging experience. Built around a cast of playful, 1930s rubberhose-style mascots, this passion project allowed for a deep dive into character design. The primary layout challenge was striking a precise visual balance: creating lively, high-energy illustrations that get kids excited to brush, while maintaining a clean typographic hierarchy that keeps essential product information clear and legible.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.
