YUZEN is a bath and wellness brand inspired by Japanese yuzu bath culture, offering bath bombs for a calming citrus ritual. The identity uses soft gradients inspired by temperature shifts and relaxation, with subtle color variations for each scent. A seasonal Sakura Yuzu campaign was also developed, including email marketing, a landing page, and social media promotion.
Mattea is a modern Japanese inspired matcha brand that combines traditional tea culture with a clean, contemporary aesthetic. Inspired by Japanese gardens, the identity uses minimal layouts, soft tones, and subtle patterns to create a calm and balanced visual experience. The project includes a matcha starter set and portable pouch packaging designed for an approachable everyday matcha ritual.
J-CULTURE is an illustration-led magazine exploring Japanese culture such as matcha, kintsugi, food and kimono-and its global influence. The design integrates illustrations and layouts into a unified editorial system, where visuals and typography work together within a consistent grid inspired by Japanese aesthetics.
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